WHY ATTEND?

Tourism Tech Lab isn’t just an event — it’s an experience

It’s where entrepreneurs meet policymakers, where global brands connect with local innovators, and where the world’s most advanced digital infrastructure meets the timeless art of hospitality & tourism.

Three Days. One Vision. The Future of Tourism Tech.

Set in the heart of the UAE — a global leader in innovation, smart city infrastructure, and AI adoption — Tourism Tech Lab celebrates the region’s bold approach to redefining travel.

The UAE’s forward-thinking tourism sector provides the perfect stage to explore how digital transformation is driving smarter, more sustainable, and seamless journeys.

Attendees, carefully selected, will experience innovations transforming every travel touchpoint — from intelligent service design and data-driven operations to immersive virtual experiences and sustainable destination management.

Through interactive showcases, live demos, and expert discussions, the Lab highlights emerging technologies such as AI, IoT, XR, and blockchain, showing how they are revolutionizing travel, connection, and guest experiences.

The event also demonstrates the UAE as a living laboratory for tourism innovation, where AI-powered personalization, smart mobility, green hospitality, and predictive analytics set a global benchmark for efficiency, sustainability, and guest satisfaction.

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Stay Ahead

Explore and trial emerging trends shaping the future of Tourism and Hospitality.

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Connect

Share ideas with others Tourism & Hospitality Leaders looking to learn.

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Keep Focus

Guarantee one-on-one appointments and real time learning.

Discover the world with Tourism Tech Lab!

Day 1

Kick off Tourism Tech Lab with an immersive Tech Tour experience, exploring innovative solutions firsthand, followed by registration, a welcome reception, and initial networking.

Day 2

Dive into hands-on Tech Lab Testing, exploring cutting-edge tourism innovations in real-world scenarios. Attend thought-provoking conference sessions with industry leaders, then unwind and network at the evening dinner, connecting with peers.

Day 3

Engage in focused 1-2-1 meetings with industry peers and innovators, attend inspiring conference sessions, and conclude the event with a wrap-up, reflecting on key insights and future opportunities in tourism & technology.

Venue

Dubai

Dubai offers the perfect environment for Tourism Tech Lab, combining world-class infrastructure with a forward-thinking, innovation-driven atmosphere that inspires collaboration and creativity.

From state-of-the-art conference venues and immersive tech spaces to vibrant cityscapes and iconic landmarks, every setting is designed to foster exploration, connection, and meaningful engagement.

Attendees can also enjoy Dubai’s luxurious hotels, fine dining, and leisure experiences, ensuring comfort, inspiration, and relaxation throughout their stay.

As a global hub for tourism innovation, smart cities, and technology adoption, Dubai sets the benchmark for next-generation travel experiences, making it the ideal stage to explore, test, and shape the future of tourism.